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Courses
Offered
Marketing is a crucial function of every all organizations. Professionals
proficient in core areas in Marketing are highly required today. In order to
cater to the demand for good Marketing professionals, a number of institutes
offer marketing management courses After completing Correspondence
Diploma Courses in Marketing Management, you can bag good jobs related to
Marketing. Marketing Professionals who want to specialize in MM without taking a
break from their career can benefit from this course . Even graduates, who do
not want to attend regular classroom modules, can enroll into this diploma Marketing Management program.
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Short term and Certification courses
DMM(Diploma in marketing management) duration-12 month
- Introduction to Marketing concept, Evolution of Marketing and Introduction to
Marketing concept, Evolution of Marketing and Customer orientation.
- Marketing Environment and Evaluation of Market opportunities
- Market Research & Marketing Information Systems
- Demand forecasting and Market Potential analysis
- Consumer buying process & Organizational buying behavior
- Pillars of Marketing- Target market positioning & Differentiation
- Marketing Mix
- Product Decisions- PLC
- New product development process
- Distribution decisions- Logistics & channel decisions
- Promotion Decisions-IMC concept, communication tools
- Personal selling & sales Management
- Pricing decisions
- The Marketing concept arises out of the awareness that a business should start
with the determination of consumer wants and end with the satisfaction of those
wants. The concept puts the consumer at both the beginning and end of the
business cycle. The marketing concept has 4 major distinguishing features:
- Consumer orientation: Emphasizes on the consumer and his need being the 1st
distinguishing feature of the marketing concept
- Integrated management, with Marketing as the fulcrum: Integrated management
means that all the different functions of the business must be tightly
integrated with one another, keeping marketing as the pivot
- Consumer satisfaction:
- Realization of all organizational goals including profits
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